Google's desktop search will change SEM

Google's Desktop Search is so good it will change the way everyone uses his computer. Desktop search is a trend worth watching.

PC users will opt to use desktop search, as opposed to directory navigation, and kids just starting to use computers will be taught to use desktop search from the outset. The utility will lead to more search hours per computer user. That will lead to more sophisticated searchers, spawning mega trends that will ultimately affect SEM.